The FitVantaa and it’s sub-brand Iron Paradise -project was a complete rebranding of an existing gym complex. The new dynamic, strong and energetic look has been created to support and portray the gym’s position as Finland’s foremost fitness centre.
I designed two distinct but compatible logos as part of a brand revamp. One for FitVantaa and other for Iron Paradise. In addition the brands needed a common colour scheme and compatible graphic templates.
The revamp included the design of graphics and numerous guiding signage of the gym’s rules and general practices during a gym visit. In addition I designed, for example, the gym’s outdoor signage, indoor mats, AppStore’s FitVantaa application cover page, and the entrance key card to match the new image.
Created the Visual Identity, Brand Guidelines, Logo, Package Design & Illustrations for a Finnish collagen supplement company.
Working as the Art Director for FINE MAGAZINES – The World’s leading Fine Wine Magazines – I was in charge of the visual revamp of their seven different lifestyle publications. My duties included, but not limited to, project management, magazine template design, magazine and catalogue design & production, design of advertisements.
Selected logo designs for various industries
